It's true, there are no rules when it comes to makeup. With experience comes the comfortability to play with color and different techniques. But for people just starting out, makeup can be very intimidating and color theory can be a good tool to remember.
Quick run-through of the basics:
When you remember the basics of color theory, it can give you a starting point to finding what colors look best for your skin color/tone and eye color.
If you need more of a visual, a color wheel is a great tool to quickly see what colors will work best for you.
To make your eye color pop, you want to choose colors opposite on the color wheel. If you put colors similar or close to your eye color, it will blend into your eye color and give no dimension.
Blue eyes - bronze, browns, burgundy - warm colors will make blue eyes pop.
Green eyes - purples, burgundy, copper.
Brown eyes can have different tones to them. If you have a more golden tone - coppers, purples, burgundy. Dark, warmer brown eyes - blues, purples. Deep, very dark browns can pull off any color.
Hazel eyes - you have multiple colors in your eyes so you can play up whichever color you want to pop more. For example, if your eyes are blueish green and you want to play up the blue - bronze, browns, burgundy. To show the green in your eyes - purples, coppers.
With blush, the main two categories when it comes to skin tone and choosing a blush color is light to medium, and medium to dark.
Lighter skin tones can wear the light pinks while darker skin tones would look more washed out/ashy.
Lighter skin tones want to avoid darker shades because it will wash you out. A tip to remember is to avoid any shades that are darker than your natural flushed color. After working out, take a look in the mirror and see what color your cheeks flush to. Try not to apply a color much darker than that, it will look unnatural.
Darker skin tones look great with blushes that have a slight shimmer to them because it will add a nice glow to the skin.
Bright colors are great with darker skin tones.
** There are universal shades that look great with any skin color!!
Lipstick/lip color in my opinion, is more flexible. Although many makeup artists stick with the rules of color theory when it comes to lipstick, I don't like to.
Traditionally, many MUA's do not like putting darker lipsticks on light skin tones - but in my opinion, dark colors on light skin care be absolutely beautiful. Yes, darker colors can wash you out, but if you choose the right shade and warm up your face with bronzer - light skin tones can pull off dark lipsticks.
Universally, you want to avoid a color too light because no matter your skin tone, it can make you look dead.. And we don't want that :)
If you are a neutrals girl or are scared to go all out with color, try adding a little bit first. Maybe a winged eyeliner on your lid and then a pop of color on your lower lash line, or a fun colored eyeliner. Start slow and see how you like it.
Remember - makeup is fun! It can be extremely intimidating at the beginning because there are SO many colors, shades, tones, etc. but just have fun with it and play with colors. It can always be washed off!! And you may find different combinations that you never thought would work actually look lovely.
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